Revenue Systems • GTM • Commercial Growth
Alexandre Bouyat
Growth & Business Development Leader
Bridging Sales, Marketing & Operations
Team Builder | Agile Advocate
With over 20 years of international experience spanning B2B, B2C, and B2B2C environments, I help organizations accelerate sustainable growth through integrated sales and marketing strategies. I bring proven expertise in industries such as:
-
SaaS, Cybersecurity, Technology,
-
FMCG and Wine & Spirits
-
Sports and Lifestyle Brands
-
Physical Retail and E-commerce
-
Online Marketplaces (Amazon)
From managing over 25 profit centers in the bustling city of Edinburgh to achieving triple-digit growth in FMCG on the European Amazon Marketplace, my career has been defined by impactful results and innovative strategies. I’ve also led SME acquisition projects, conducted commercial audits, and forged strategic SaaS partnerships for a well-known corporation, with accounts projected to deliver millions in ARR.
Testimonies:
Recruiters:
See It for Yourself!
My First 100 Days:
Not president, but same battle — immersing myself in the company, sector and industry to make an immediate impact!
Using my proprietary Agile Growth Framework, I blend sales acceleration and marketing performance strategies to drive sustainable revenue growth.
This modular approach enables scalable execution, combining data-driven insight, GTM strategy, and creative positioning, adaptable to any growth-focused role.
You’ll also see how I transition organizations into Business as Usual, ensuring sustained momentum, alignment between sales and marketing, and measurable impact.
What you can expect to see in more details:
As a strategic and results-driven professional, I specialize in delivering impactful solutions across the following key areas:
> Sales Development: Building scalable, data-driven strategies for consistent revenue growth.
Key Areas:
-
Market research, sales strategy & omnichannel approaches, GTM and market expansion.
-
Funnel optimization, lead generation, and performance marketing (SEO, Meta, Google Ads, Amazon PPC)
-
Pipeline management, sales cycles management, channel management, strategic partnerships and alliances.
-
Customer success, rentention, farming, customer journey, and marketing alignment.
-
Amazon Marketplace (PPC, SEO, product management)
> Operational Excellence: Streamlining processes and deploying technologies to maximize efficiency.
Key Areas:
-
Sales teams’ processes BAU (business as usual).
-
Cross-functional interdependence for smoother operations.
-
Analytics (data driven decision making) and metrics.
-
Automation & tools: CRM, AI-powered solutions, and more.
-
Project and change management for long-term success.
> Leadership: Attracting, developing, and retaining talent for long-term success.
Key Areas:
-
Recruitment strategies for building high-performing teams.
-
Training and personal development plans tailored to individual and organizational goals.
-
Fostering team culture: Ensuring collaboration, trust, and alignment with organizational values.
> Financial endeavours: Ensuring full alignment with the business model.
Key Areas:
-
Budgeting and financial forecasting to support strategic decisions.
-
Measuring and adapting metrics for continuous improvement.
